Well for one, if you have a team, everyone involved with the content creation process is now fully informed about their objectives, important dates, and most importantly, can see where their contribution fits into your overall content strategy.
“Oh but Peng, I’m just starting out and I don’t have a team so I don’t need this?!?”
You want to be doing this even if you are a solopreneur, so that you can eventually focus on the strategic growth of your business.
Being able to easily click into all the details, timelines and objectives of any given piece of content is essential, but also having the ability to see the bigger picture in how your content is lined-up over the month, quarter or even the year ahead. A good planner allows for that so you can easily strategise the way you publish content to your audience.